Nike x Raducanu

Emma Raducanu is a world renowned tennis player. Known for her bubbly attitude and her quick rise to fame. The brief was to create her own brand symbol to further enhance her collaboration with Nike.

Inspired by sport monograms and icons for sport personalities through the times I created a symbol tied to her person as well as to the sport. A combination of her autograph and the famous graphic shape of the tennis ball created a symbol that’s playful, bubbly and easily recognizable.